iiVox case · Automotive
Car dealer: test-drive booking and intent classifier
200+ calls a day: AI classifies intent, books test drives and sends promos in Telegram and MAX. 320 bookings/month (+40%), payback ~1.5 weeks.
+40%
test-drive bookings
120 000 ₽
setup
~1,5 недели
payback
ClientLarge multi-brand dealership with high inbound traffic
Challenge
200+ daily calls for purchase, test drives, service and pricing. Operators spent time classifying; queues lost leads. They needed intent routing, outbound test-drive booking and promo blasts in messengers and email.
iiVox solution
- →Smart IVR classifies purchase, test drive, service or consult — then a script or a manager.
- →Voice AI calls the base, qualifies model interest, books a slot, writes CRM and sends SMS.
- →Promo blasts via Telegram, MAX and email; voice follow-up if messengers were not opened.
- →Full sync with the dealer CRM.
Business impact
Before vs after
| Item | Without iiVox | With iiVox |
|---|---|---|
| Call-center operators (4) | 240 000 ₽/мес | 0 ₽ — сделки |
| Call classification | ~30 сек | 0,2 сек |
| Queue-lost leads | до 25% | менее 1% |
| Outbound calling | ~25 ₽/мин | 4 ₽/мин |
| Messengers and email | 1 чел. / 50 000 ₽ | 0 ₽ |
Results
+320 test-drive bookings in a month (+40%).
+15% from the cold base activated by AI calling.
+Inbound answer time: 45s → 3s.
+Repeat messenger inquiries +22%.
+~290k ₽/mo saved. 120k ₽ setup pays back in ~1.5 weeks.
Outcome
One in five test drives becomes a sale — the setup pays back in month one; the call center moves to deal support.