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AI called 4,000 dormant contacts: 12% re-engaged, 48 deals, manager booking in 3 minutes instead of 6 hours.

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iiVox case · Real estate

Moscow new-build developer: waking a dormant CRM base

AI called 4,000 dormant contacts: 12% re-engaged, 48 deals, manager booking in 3 minutes instead of 6 hours.

Developer sales manager showing a couple new-build floor plans on a laptop

48

deals from dormant base

90 000 ₽

setup

первые дни после волны обзвона

payback

ClientMajor developer selling new builds in Moscow and Moscow Region

Challenge

Thousands of 1–3 year-old leads never converted. Manual calling wasted the sales team. They needed re-qualification and automatic manager booking with reschedule/cancel plus SMS, email, Telegram and MAX confirms.

iiVox solution

  • →Voice AI calls the old base: still interested, budget, location, timing.
  • →If interested, books a slot and sends SMS/email plus Telegram/MAX copies.
  • →Reschedule and cancel without an administrator.
  • →CRM stores transcript, audio, tags and tasks.

Results

+12% of 4,000 contacts re-engaged.

+48 deals from the dormant base.

+Lead-to-booking time: 6 hours → 3 minutes.

+150x+ ROI at 300–500k ₽ margin per deal.

Outcome

90,000 ₽ for voice AI and the reactivation script paid back on the first calling wave.