iiVox case · Beauty
Skolkovo beauty salon: appointment-confirmation AI cut no-show (missed visit after booking) almost in half
iiVox voice assistant calls a day before the visit: confirms the booking, offers parking and a reschedule. No-show (missed visit after booking) 21–23% → 9–11%, admin calling time −85%. Live in 48 hours.
When AI calls “Are you coming?” and even offers parking… better than an ex
−50–55%
no-show (missed visit after booking)
−85%
admin calling time
48 hours
go-live
ClientUpper-mid beauty salon in Skolkovo: a new residential cluster next to the business campus. Guests are local residents, IT specialists, innovation-center staff and young families. Average ticket 5–9k ₽. Bookings via site, Telegram and WhatsApp. 45–60 appointments a day.
Challenge
Administrators spent almost two hours every day calling “Are you coming?”. The routine burned the team out, and revenue leaked from empty chairs.
- —20–23% of guests simply did not arrive — no-show (missed visit after booking).
- —Another 10–12% ran late and broke the stylists’ schedule.
- —Cancellations almost never became reschedules — the slot burned.
- —Parking and directions were asked 15–20 times a day.
iiVox solution
- →iiVox voice assistant with a single script: appointment confirmation.
- →Call 24 hours before the visit; 4–6 hours before evening slots.
- →Ready-made “Appointment confirmation” template, tuned for Skolkovo parking and directions.
01 · “Yes, I’ll be there”
Confirms the booking and immediately shares parking: free guest parking on site and an easy entrance.
02 · “I can’t make it”
Gently offers a reschedule, names 2–3 free slots and creates a CRM task.
03 · “I’ll be 15 minutes late”
Logs the delay, warns the stylist and can shift the next slot if needed.
04 · “Do you have parking?”
Answers with exact directions and sends a map link by SMS or Telegram.
05 · “I’m not sure yet”
Holds the guest: keeps the slot a couple more hours or reschedules without losing the place.
If the guest starts a complex conversation, the robot instantly transfers to an administrator with full call context.
Results in the first 6 weeks
Before vs after
| Metric | Before | After | Effect |
|---|---|---|---|
| No-show (missed visit after booking) | 21–23% | 9–11% | −50–55% |
| Confirmed visits | 67% | 85–88% | +18–21 pp |
| Reschedules vs cancellations | 34% | 62% | almost 2× |
| Admin time on reminder calls | 1 ч 50 мин/день | 15 минут/день | −85% |
| Fill of last-minute slots | 20–25% | 48% | ×2 |
Results
+Stylists stopped sitting idle in empty windows.
+Admins gained almost two hours a day and spend them with guests on the floor.
+CRM now has clean cancel/late reasons — easier to plan load.
Outcome
The script is short and useful: no selling, only service — confirm, parking, easy reschedule. Guests hear care, not a pitch. Live in 48 hours on the Appointment confirmation template, tuned for Skolkovo.
FAQ
What did the voice AI do for the Skolkovo beauty salon?+
The iiVox Appointment confirmation assistant calls 24 hours before the visit (4–6 hours for evenings): confirms the slot, offers parking and a reschedule — no selling.
How did no-show (missed visit after booking) change?+
In the first 6 weeks no-show (missed visit after booking) fell from 21–23% to 9–11% (−50–55%). Confirmed visits rose from 67% to 85–88%.
How long was go-live, and where is the salon?+
Go-live took 48 hours on a ready template. The salon is upper-mid in Skolkovo; bookings via site, Telegram and WhatsApp, 45–60 visits a day.